THE TRUE COST OF RESTAURANT DESIGN

Hill Cross on ‘Restaurant Design’

Designing and furnishing a restaurant should be considered like a long term investment and there is little point in designing a restaurant interior that fails to meet the expectation of your customers. In fact, it is safe to say, to successfully enter the market, a new restaurant must exceed the standards set by your competitors.

The question is, how much will designing and fitting out a restaurant cost?  What should you be spending, and can you make a return on your design?

A beautiful interior design may be expensive, but the true cost of bad design is inevitably more. There are a few novice restaurateurs who may decide to gamble in pursuit of spending less and getting results, but effective restaurant design is about much more than just the cost of your restaurant furniture.

To successfully enter the market, it is important to lead and not follow. Every good idea is in competition with the inevitable chain operators spending large sums of money and carefully targeting specific groups of customers.  To tackle this, one must acquire an original, well chosen, clearly presented restaurant design concept.

In today’s current economy, sincere engagement and plenty of creativity are the key ingredients when it come to the success of a restaurant. When designing a restaurant be original; create impact. There is no secret colour or operating format that will guarantee your success. For these reasons, corners simply cannot be cut. Adequate investment, design guidance and of course hard work will pay off.

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